Tiny Torpedoes isn't just a project - it's a story close to my heart. I first experienced the fun of Tiny Torpedoes through my own child, who loved the program when he was a preschooler. When the opportunity came to help the founders, Kim and Trav, redesign and rethink their brand, I was thrilled to support their new venture. I now consider friends. For this project, we created a complete visual identity, including branding and logo development. The logo itself captures the essence of the program, featuring the distinctive shape of AFL ball, goal posts woven into the stitching of the football and the spiral motion of a torpedo kick.

After establishing the brand, I designed and built their new Squarespace website, seamlessly integrating Acuity scheduling to simplify bookings. To support their official launch, I also developed and executed a strategy for their social media presence. This project was a true collaboration, made even more special by featuring my own child in the website’s imagery. What a dream job, and special thanks to friends Kim and Trav for trusting us in bringing this to life for them.