When Simplied Age Care Solutions (SACS) was ready to evolve, its initial DIY website was a roadblock. It couldn't efficiently guide clients, integrate their core business tools, or convey the crucial sense of trust and expertise their sensitive service demanded.

I inherited a beautifully defined brand identity from Studio Cahoots—complete with a refined logo, colour palette, typography and website layout. My role was to incorporate this elevated design into a knowledgable, user-centric website.

As a growing, service-based business, Squarespace was the ideal platform for its reliability, built-in features, and low maintenance. We focused on the client journey, mapping out a flow that moves users from 'Information Seeking' to 'Trust Building' to 'Action'. The primary aim was to create a safe, knowledgeable space where families could get the critical support they needed without feeling overwhelmed.

Splose CRM Integration: We integrated their Splose CRM directly, creating a seamless user experience that allows clients to check availability and book appointments directly on the site, drastically reducing administrative back-and-forth for Emily and improving client conversion.

Empathy Through Imagery: We also worked in the gorgeous, empathetic images from Nadinne Grace. Strategically placing this professional photography helped to immediately set the scene and visually communicate the trusting and supportive nature of working with SACS.

The result is a website that now functions as a true business asset—it is efficient, beautifully on-brand, and successfully supports families through a complex process.