When you’ve been running your business for years purely off referrals and word of mouth, you have to be doing something right. But every business needs a website to call its own, right? My dear friend Joanne captures amazing photos - she is powerful and considered creative, and has the technical know-how to capture your shots just as you need them. Her business needed a means of showcasing her work so that future clients could see who they would be working with.

During the copywriting, we knew that it was important for Joanne to connect with her ideal client, so we put creative photography at the centre of this website and also gave her a means of showcasing her e-commerce work and portraits. We also used scrolling 3-word impact statements throughout the pages to clearly communicate what Joanne does.

For the website layout, we went with her favourite colour green, and contrasting black and whites to allow the images to do the talking. The sections of the website use gentle sweeping curves combined with bold headers and easy-to-read text for the reader.

Her Squarespace website is a great base for her to grow into, with a clear means of adding new portfolio showcases and pricing structures in the future. It also gives folks a place to send people when they recommend Joanne’s work.