Now and then, I get the opportunity to shape a brand from scratch. When the rough stretch of a salt crystal came through with a set of earthy-looking colours. We had the makings for a beautiful new brand - it just needed a little polishing.

We researched a set of images from the local Burdekin River area to capture the beauty of this area and create a strong environmental connection. We put together a logo and branding colours that were strongly inspired by the colours and landscape of the Burdekin River.

With polished copy from Velvet, we’ve put together the brand identity, drawing on the elements of soft waves and our stunning natural colour palette. Burdekin Salt now have a clean, stylish and professional website and matching pitch deck to bring their project to life and engage with the local community.