When your Wordpress website has been hobbling along for the better part of 12 years, it’s probably time to do a refresh. After the successful move of the Fitzroy Frame Makers website from Squarespace to Shopify, the team at PG Gallery thought it was time to shift their Wordpress website into another gear. They were tired of all the plugin security risks and website downtime.

The key with this website transformation was to preserve their hard-won SEO position and ensure that folks looking for their work could still connect and land on the new website. Redirects were a huge part of this project. It was also important to ensure that the Gallery leasing opportunities were present, as well as selling artwork online. This website delivers on showcasing artists and their work online and attracting new artists to the gallery space. It also captures the longevity and history of the business that is, quite frankly, a Melbourne institution.